Although the jingle resonates around in my brain long after the commercial is over,
And although I agree that "when it's real you know it's real",
I can't help thinking that I'd almost prefer to know that the patties they're frying/grilling/charbroiling up were frozen for transport as soon as they were formed.
How is it possible to take a cow to the packing plant, turn it into ground beef, ship it to wherever they make Wendy's burgers and then off to restaurants all over the country, and be certain that the patties will have no bad bacteria unless you freeze them? Even if all the meat patties for all the fast food joints in the district are freshly made at the meat packing facility... could you guarantee purity of the product if your meat patties are "fresh, never frozen"?
I don't know...