I was listening to the T.V. this morning (we have WinT.V. on the computer here, and an FM transmitter to broadcast computer noises throughout the house) and I heard a most illuminating commercial.
IAMs cat food?
I think that's what it was.
There are specially formulated variations of this cat food.
For overweight cats, for young cats, for old cats...
...so that every cat can look perfect.
It's not enought that we have to wade through waves of artificiality aimed at ourselves and especially our teen-aged daughters.
Now our cats need to meet perfect pet standards as well?
Petrol for perfect autos?